Your personal data is probably already out there. Data broker websites can collect details such as your email, phone number, home address, old job history and even estimated income. They may sell or use that information for marketing and other purposes. The real kicker? You may not know which companies hold those details.
That is where Incogni steps in. It is a privacy service built to send removal requests to covered data brokers on your behalf, with follow-ups and occasional verification steps. But before you dive in, you need to know what it costs and which plan actually fits your situation.
Let’s break it all down and compare both monthly and annual plans with all the features that come with each. Spoiler alert: the family plans are seriously underrated.
Pricing checked November 10, 2026: the tables below show regular EUR prices, before seasonal offers. The current Black Friday promotion advertises 58% off the first year of annual plans against the displayed full-price reference. With EUR selected, Standard was €61.10 for the first year, paid upfront, then €71.88 annually. VAT or sales tax may apply, and currency and checkout totals can vary. See our Incogni Black Friday offer guide for the verified promotion and renewal comparison.
Full Overview: Monthly Pricing (No discount, cancel anytime)
If you want to pay month to month and test things out first, here is how the regular EUR prices compare. These four plans include automated removal requests across Incogni’s covered broker list; the brokers relevant to you can vary by location.
| Plan | Regular Monthly Price (EUR) |
|---|---|
| Standard | €11.98 |
| Unlimited | €23.98 |
| Family | €25.98 |
| Family Unlimited | €39.98 |
Monthly billing gives you a shorter commitment. You can stop automatic renewal, while access continues until the paid period ends. Annual billing costs less per month at the regular rates below, and seasonal offers may reduce the first-year total further.
Regular Annual Pricing Before Seasonal Offers
If you are ready to commit for a year, these regular annual EUR rates are half the cost of paying the listed monthly rates for 12 months. The annual total is charged upfront; the monthly figure is only an equivalent for comparison. These totals also matched the annual renewal prices shown with the Black Friday offer when checked.
| Plan | Regular Annual Price (EUR) |
|---|---|
| Standard | €71.88 (€5.99/month equivalent) |
| Unlimited | €143.88 (€11.99/month equivalent) |
| Family | €155.88 (€12.99/month equivalent) |
| Family Unlimited | €239.88 (€19.99/month equivalent) |
Choose the same plan on annual billing for a lower monthly equivalent. The initial purchase has a 30-day money-back guarantee, subject to the refund conditions explained below.
What Incogni Actually Does for You
Incogni is an ongoing service, rather than an app you install and forget. It contacts covered data brokers to request removal of personal information and follows up on those requests.
Here is what Incogni handles for you automatically:
- Requests removal of identifying details such as emails and addresses, with phone-related features depending on location
- Contacts relevant brokers from its covered list on your behalf
- Sends new removal requests when your data reappears
- Provides monthly progress reports showing request activity and reported outcomes
- Supports eligible countries, including the US, Canada, the UK and EU; see our UK and EU availability guide
- Includes 24-7 live chat support for all users
And with the Unlimited plans, you also get:
- Custom requests for eligible websites outside the regular automated broker list
- The option to submit exact page URLs for review, subject to the exclusions in our Custom Removals guide
- Access to live phone support
Much of the routine work happens in the background, but you still need to complete account setup and authorization. Some requests need you to verify a matching profile, and custom requests require reviewing or submitting the relevant pages.
Plan Breakdown: Which Subscription Is Best for You?
Let’s look at each plan in detail so you can choose what makes the most sense based on your online exposure and how many people you want to protect.
Standard Plan – For Individuals Who Want Easy Privacy Protection
This is the entry level plan for one adult. If you have been getting too many spam calls, scam emails, or just do not want your information floating around, it can help with covered broker requests. It does not guarantee an end to unwanted messages.
You get automated requests across the relevant covered brokers, recurring follow-ups and progress reports. It suits someone who wants to delegate routine requests, while accepting that results and any verification steps depend on the broker.
Unlimited Plan – For People with High Online Exposure
If you are a freelancer, business owner, content creator, or public figure, you may find personal profiles outside the regular broker list. Unlimited is worth considering when those specific pages qualify for custom requests.
You get everything in the Standard plan, plus:
- Requests for eligible pages outside the automated list
- Ability to send custom removal requests
- Live phone support for help with your requests
It gives you more control and deeper cleanup power.
Why the Family Plans Are Totally Underrated
Most people think of privacy tools as something you only get for yourself. But in reality, your family’s exposure is often tied to yours. Maybe your partner’s email is listed next to your old address.
Maybe your adult child has an old address listed online. Or maybe your parents have personal details appearing on broker sites.
This is where Incogni’s Family and Family Unlimited plans come in.
They cover up to five adults in total under one subscription: the administrator plus four invited members. Each person must be at least 18, live in a supported country and complete their own account. Your partner, adult siblings, adult children or parents may join if eligible.
Each person supplies their own identifying information and signs their own authorization. Our Family setup guide explains the invitation and activation steps.
Family Plan Includes:
- Standard automated service for up to 5 eligible adults
- Subscription administration and individual member accounts
- Access to the covered broker service, with relevant brokers depending on location
- Separate progress reports per user
This plan is perfect if your family just wants a basic but strong layer of privacy defense without diving into details.
Family Unlimited Adds Even More:
- Unlimited features, including requests for eligible additional pages
- Custom removal requests for each member
- Live phone support
- Tracking for each member’s custom requests
If several adults in your family need eligible custom requests, Family Unlimited may be a useful fit. You manage one subscription, while each member keeps their own account and completes their own setup.
Who Should Use Incogni?
Still not sure if Incogni makes sense in your case? These are some of the most common situations where it really pays off:
Getting nonstop spam calls or weird emails
Broker exposure is one possible source of unwanted contact. Incogni can pursue covered broker requests, but removing a listing does not guarantee that spam will stop.
Recently changed jobs or moved to a new address
Old personal details can remain on people-search sites after a move or job change. Check whether the sites showing those details are covered before expecting removal.
Applying for a new job or financial service
Check what information the relevant record holder has and use its correction process for errors. Do not assume a removal subscription can erase official records or change a legitimate background check.
Helping adult family members with exposed details
A Family subscription can cover eligible adults who complete their own accounts. Children under 18 cannot use Incogni, so do not buy it to remove a younger child’s information.
Just want peace of mind and less digital noise
If you are tired of being tracked, profiled, and targeted, this is one of the simplest ways to take your privacy back without spending hours filling out forms.
30 Day Money Back Guarantee
Incogni offers a 30-day money-back guarantee after the initial purchase. Contact support within that period to request it. The policy allows one refund per customer; purchases through resellers other than Paddle follow the seller’s procedure. See the official refund conditions.
Use that period to check whether the service fits your needs, including the requests sent and the information available in your dashboard. A completed request is not proof that a broker held and deleted a particular profile; our results and timing guide explains the difference.
Final Thoughts: Is Incogni Worth It?
It can be worth it if the service covers the personal-data exposures that concern you and you prefer to delegate the requests. Compare that convenience with the price and the work you could do yourself.
Incogni gives you:
- Automated requests to covered brokers and eligible custom requests on the relevant plans
- Recurring follow-ups because data can reappear
- Family options for eligible adults who complete their own accounts
- Real support when you need it
- Less routine request administration for you to handle yourself
Choose it for the work you want to delegate, then review the relevant results over time. Keep the first-year price, renewal total and service limits in view.
Frequently Asked Questions
How long does it take for Incogni to remove my data?
Timing varies by broker and request. Some responses arrive quickly, while others need verification or follow-ups. Monthly reports show progress, but there is no guaranteed date when all your information will be removed.
Can I use Incogni to protect my partner or kids?
An eligible adult partner or adult child can join. Children under 18 cannot use Incogni. Family plans cover five adults in total, including the administrator, and each member completes a separate account and authorization.
What kind of personal data does Incogni remove?
Incogni requests removal of personal information from covered brokers. The details and brokers relevant to you vary by location. Unlimited also supports custom requests for eligible pages; it cannot remove every kind of record or leaked dataset.
Do I have to do anything manually after signing up?
You must complete setup and authorization, and some brokers require additional verification. Custom Removals also involves reviewing or submitting specific pages. Incogni handles much of the ongoing request work for you.
Can I cancel anytime?
You can stop automatic renewal and use the service until the paid period ends. Cancellation does not automatically refund a payment. The 30-day guarantee applies to the initial purchase subject to its conditions; contact the seller if you bought through a partner.
