Incogni does not have one completion time for every customer or website. Some brokers respond quickly; others require follow-ups, verification or more processing time. To judge progress fairly, distinguish three events: a request was sent, a broker processed it, and a specific exposed record was checked afterward.
This guide uses official information checked on November 10, 2026. It explains how to interpret results without treating a dashboard counter as proof that an entire online identity has disappeared.
What timeline should you expect?
Incogni says some automated requests receive a response within a day, while others take longer depending on the broker. Its dashboard includes average resolution times for individual brokers. Those figures offer context for a particular request; they are not a deadline promised to your account. See its automated removal timeline explanation.
For the separate Custom Removals feature, Incogni reports that most removals take 7–30 days and some can take up to 60. This is the company’s stated range, not a result measured for this article or a guarantee that every submitted page qualifies. See Custom Removals timing. Our Custom Removals walkthrough covers page eligibility and the queue behind those timelines.
A legal response deadline is not an all-clear date
Under GDPR Article 12, a controller generally must provide information about action taken within one month of receiving a rights request. A necessary extension of up to two further months is possible for complexity or volume, with notice and reasons within the first month. This is more precise than saying GDPR guarantees deletion in 30 days. The right to erasure also has conditions and exceptions. See GDPR Articles 12 and 17.
For covered California deletion requests, the Attorney General’s guidance gives businesses 45 calendar days to respond, with a possible further 45 days if they notify the consumer. Verification and exceptions also matter. See the California CCPA guidance.
Your location, the recipient and the applicable right determine which rules matter. A countdown based only on your subscription purchase date will not necessarily describe any particular broker’s obligations. For European accounts, see our UK and EU coverage guide before comparing your experience with a US customer’s.
What Incogni’s dashboard statuses mean
Use the explanation attached to the specific request. Incogni distinguishes the request history from broader broker-level information, so similar labels can appear in different contexts.
| Request status | What it tells you | How to read it |
|---|---|---|
| In Progress | A request was sent and a response is awaited. | Work is underway; removal is not confirmed. |
| Completed | The broker processed the removal or suppression request. | Check the details before equating it with a deleted public profile. |
| Failed | A temporary sending error occurred. | Incogni says it resubmits these automatically. |
| Escalated | Repeated requests have not produced compliance. | The case needs further follow-up; it is not complete. |
These meanings come from Incogni’s request-history guide.
A broker-level Suppressed label means the broker has agreed to place the person on an internal exclusion list. An Inactive broker can be irrelevant to the user’s current location. Neither label should be counted as a newly observed deletion. See broker status definitions.
Why requests and removed records are different numbers
Incogni cannot always establish whether a private broker already holds your data. It describes using a predictive algorithm where the database is not publicly searchable, which can lead to requests sent to companies that had no matching data. See how Incogni identifies likely brokers.
It also says it does not know the full personal information removed from broker databases. The information supplied for matching and requested removal is not necessarily an inventory of everything previously held. See its explanation of removed-data visibility.
For a fair assessment, keep separate totals for requests processed, broker confirmations and public pages you personally checked. Mixing them produces an impressive number with an unclear meaning.
A practical way to check progress
- Record a baseline. Save the exact URL and date for each public profile that concerns you. Note why you believe it belongs to you.
- Record the request. Note the date, the relevant broker and any verification action needed.
- Read the detail. Expand the request instead of relying on the headline total. Incogni documents a section showing data requested for removal.
- Revisit the source page. Record whether the matching information remains visible. A changed search result alone is a less useful observation than checking the page you originally recorded.
- Keep the result qualified. “This profile was no longer visible on this date” is a defensible observation. “All of my information is gone forever” is not.
You do not need to check every hour. Choose a consistent review interval and preserve the same baseline, so you can compare like with like. Avoid publishing screenshots containing your address or relatives’ details while documenting the process. Our guide to Incogni’s permissions and data handling also explains what to consider when sharing information with the service.
What to do when a request appears stuck
First check for an outstanding verification prompt. Incogni explains that ambiguous or outdated matching details can require user input despite the service’s automation. See why additional verification may be needed.
If the case still needs attention, contact support with the broker name, request date, status and exact public URL when available. Ask what is pending and what action, if any, is required from you. That gives the team a specific case to investigate.
Incogni describes removal as ongoing because brokers can acquire information again. Its timeline guide explains the need for repeated work. Judge the service by relevant progress and useful follow-up over time, rather than expecting one permanent completion screen.
If you are still deciding what level of support you need, read our Incogni plan guide and check the current offer.
