Incogni vs Optery: Coverage, Reports and Free Options

The differences between Incogni and Optery become clearer when you compare specific plans. Optery offers a free starting point, a relatively inexpensive Core tier and more detailed removal reporting on higher plans. Incogni’s Standard and Unlimited options divide the decision around automated coverage and custom requests. Your country can settle the choice before price even enters the picture.

Last checked: November 10, 2026. The comparison below covers published features, prices and regional eligibility. It does not measure either service’s removal success rate.

Check country eligibility first

Optery’s personal accounts are currently available to residents of the US, Canada excluding Quebec, Australia, New Zealand and South Africa. Its business coverage is a separate question. Being able to create an account from another country does not mean paid personal removal service is available there.

Incogni’s list includes the US, Canada, UK, EU, Switzerland, Norway, Iceland and Liechtenstein. Australia and New Zealand are not on that list.

A UK or Czech reader should therefore not treat Optery’s US personal plan as a directly available alternative. An Australian reader faces the reverse eligibility problem with Incogni. US residents can move on to the feature comparison below.

Incogni and Optery prices compared

The Incogni amounts below are regular annual-price references, also shown as renewal totals on its current offer. A promotional first year can cost less; our Incogni Black Friday pricing guide separates that introductory payment from renewal.

These are the advertised US-dollar annual payments retrieved on the date above. The monthly equivalents describe an annual purchase, not a right to pay those amounts month by month.

Sources: Optery pricing and Incogni pricing. Optery’s Ultimate card displayed $20.70 alongside $249 billed yearly; the table uses the annual total divided by 12 to avoid reproducing that mismatch. Confirm taxes, local currency and renewal terms at checkout.

Core is the lowest-priced paid option here. That does not make it equivalent to Unlimited or Ultimate. Moving from a basic tier to one with the features you actually need can reverse a headline price comparison. Use our Incogni plan guide for the separate question of choosing among Incogni subscriptions.

What does Optery’s free plan actually do?

According to Optery’s tier guide, Free Basic provides exposure information and self-service tools. You perform the removal work yourself. Core introduces automated removals, but limits removal coverage to one name and one city/state combination per person. Extended and Ultimate support multiple name and location variations.

That makes the free tier useful for answering an early question: “Where should I investigate?” It should not be confused with outsourcing the cleanup. Review the matches carefully, particularly if you have a common name.

Someone with one consistent name and address history may find a basic tier sufficient. Someone with former names or several previous locations should examine those profile limits before treating the cheapest plan as the best value.

Incogni also offers a free Exposure Scanner without an account. It checks publicly accessible exposure; it is not a free removal subscription. Optery Free Basic provides a dashboard and self-service tools for managing your own cleanup.

Why Expanded Reach changes the broker-count comparison

Optery’s advertised totals depend partly on whether you enable Expanded Reach. Its explanation of the feature says this optional paid-account add-on extends requests to brokers that do not meet its normal verification standard. It requires a Limited Power of Attorney. Optery also acknowledges that identifying details can be sent to brokers that may not already hold them.

This is a trade-off to understand, not a reason to assume the feature is ineffective. Some private databases are difficult to inspect from outside. Equally, a higher total that includes those databases is not identical to a higher number of publicly verified profile removals. For the corresponding questions about Incogni, read our privacy and data-sharing guide before deciding what you are comfortable authorizing.

Compare the named sites exposing you, the relevant plan and the evidence available afterward. Dividing a subscription price by its largest marketing count can create a neat number while answering the wrong question.

Removal reports: where Optery offers a clear distinction

Optery provides Removals Reports for Extended and Ultimate, using before-and-after screenshots where a public profile could be captured. They become available after at least three months of the relevant paid subscription and are generally produced quarterly. Private or restricted databases may not have screenshots.

Incogni documents removal progress through broker request statuses, including completed, suppressed and escalated. Those labels describe the workflow; they should not be treated as interchangeable with a before-and-after screenshot of a particular page.

If visual evidence of public-profile removal matters strongly to you, Optery Extended or Ultimate deserves a close look. If you mainly want recurring requests handled with less involvement, decide how much extra reporting you will actually inspect. In either case, keep a small list of your highest-priority URLs and check them yourself. Our Incogni results guide explains the difference between request statuses and a public page you can verify yourself.

Custom removals: compare eligibility and timing

Optery’s custom-request rules reserve this feature for Ultimate and start processing after 30 days. Requests require the exact profile URL and are handled on a best-effort basis. The documented scope concerns data brokers and people-search sites, rather than general blogs, news or social-media pages.

Incogni Unlimited gives access to Custom Removals beyond its automated list. However, its exclusions include government and court records, social-media accounts, blogs and forums. “Unlimited” should not be read as permission to erase any online content.

Before paying for either higher tier, identify the exact pages you want addressed and check their eligibility. If your main problem is an excluded page, upgrading for a larger request allowance will not solve that mismatch.

A practical choice by priority

The right choice is the lowest-cost eligible plan that covers your actual priorities and provides evidence you can use. There is little value in paying for an elaborate report you never read, or saving on a tier that excludes the listings you bought it to address. If DeleteMe is also on your shortlist, compare its approach in our Incogni versus DeleteMe guide using the same priorities.