Incogni Custom Removals lets eligible subscribers submit specific pages containing their personal information for a specialist to review and pursue. It extends the service beyond its standard automated broker list, but it does not make every website removable or guarantee a successful outcome.
The useful distinction is between a supported request and a desired result. This guide, checked against official documentation on November 10, 2026, explains how to prepare a request and decide whether the feature addresses your exposure.
How Custom Removals differs from automated removals
Standard automated removals address the brokers included in Incogni’s regular service. Custom Removals gives you a way to identify additional pages and ask its team to handle them. It is a feature for specific exposures, rather than a promise to erase everything connected with a name. See Incogni’s feature description.
For example, discovering a public directory page containing an old home address raises a concrete question: is that particular page eligible, and will its owner comply? Buying a plan alone cannot answer either point. Start with the page and the information it exposes, then evaluate the service.
Which plans include the feature?
Incogni lists Custom Removals with Unlimited, Family Unlimited, Protect and Concierge. Standard and the ordinary Family plan do not include the feature. See the current eligible-plan list.
Protect and Concierge have US residency restrictions in their respective help pages. Readers outside the US should examine the applicable Unlimited options rather than assuming every plan is available locally. See the Protect documentation and Concierge documentation.
For a broader comparison, read our Incogni pricing guide. Verify the offer and billing terms available to your location before subscribing. If several adults need custom requests, review the Family invitation and setup process before deciding how many accounts to cover.
What websites are outside its scope?
Incogni’s published exclusions cover court records, government records, publications about criminal proceedings or convictions, social media accounts, blogs and forums. These are material limits when deciding whether an upgrade fits your situation.
| What you found | How to approach it |
|---|---|
| A specific public profile outside the automated list | Submit its exact URL for review; acceptance and removal are not automatic. |
| A social account you control | Use that platform’s settings and deletion process. |
| A court or government record | Check the record holder’s applicable correction or restriction procedure. |
| A search result mentioning your details | Open the underlying page first and identify the actual source. |
| A page about someone with a similar name | Verify the match before requesting any action. |
The table is a practical triage method. It does not mean every directory qualifies or that excluded records have no separate remedy. It helps you avoid buying the feature for a problem its own documentation says it cannot handle.
How to submit a Custom Removal request
The official workflow offers two routes:
- From scanner results: open Custom Removals, review the suggested exposures, check that each belongs to you and select the ones you want removed.
- From a page you found: open Custom Removals, paste the complete URL of the page displaying your information and submit it.
Keep a private note of the page, the exposed detail and the submission date. This gives you a clear reference if a specialist asks for clarification or you later want to check the outcome.
Choose the right URL
Submit the individual profile page, not the site’s homepage or a search engine results page. Incogni’s link-finding guidance explains this requirement and suggests exact-name searches to narrow the results.
A useful personal checklist is: does the page load, does it contain information identifying me, is it the exact location of that information, and does it avoid the published exclusions? If several people share your name, use contextual details to distinguish the record. Do not assume the first result is yours.
What “unlimited” means for the request queue
Incogni accepts unlimited submitted links, but its queue instructions say the team works on three requests at a time and processes the oldest submissions first. Additional requests wait until capacity becomes available.
That distinction affects planning. A large batch is not the same as a large number of simultaneous investigations. If some pages concern you more than others, review your intended submission order before sending the batch. Do not assume there is an urgency control or that resubmitting a URL will move it forward.
How long can a custom request take?
Incogni says most Custom Removals finish within 7–30 days, while some take up to 60. Treat that as a stated typical range and examine the status of the individual case. It is not a guaranteed deadline for every URL in a waiting queue. See the resolution-time guidance.
After a reported completion, revisit the original page and record what is visible. If your information remains, send support the exact URL and current observation. Avoid treating a changed search ranking as proof of deletion from the source. The guide to Incogni timelines and request statuses explains how to read progress without assuming every request represents a deleted public record.
Is upgrading for Custom Removals worthwhile?
If your Incogni subscription came through Surfshark, NordVPN or Coveron, the current upgrade guide says plan upgrades are unavailable. Check your options with the provider before buying another subscription.
Begin with a short inventory of actual exposures. Separate pages covered by regular automated removals, potentially eligible custom pages and excluded content. If most of your concern falls in the last group, a more expensive plan may not solve it.
The feature is easier to justify when you have relevant pages outside the automated list and want someone else to manage the requests and follow-ups. If you have only one straightforward page to address, compare that convenience with the effort of contacting its operator yourself. Our free data removal guide is a starting point for doing the work directly.
Choose based on the pages you need help with, the limits you can accept and the value of delegated follow-up. “Unlimited” describes request capacity; your decision should rest on the relevance of those requests to your own privacy problem. If you already receive Incogni through a VPN package, check the Surfshark One+ versus standalone comparison before assuming the bundled account can be upgraded.
