Your personal data is probably already out there. Data broker websites collect your email, phone number, home address, social media info, old job history and even things like your estimated income. They then sell it to advertisers, insurance companies or worse. The real kicker? You probably never gave them permission.
That is where Incogni steps in. It is a privacy tool built to automatically remove your personal information from hundreds of these data-hungry websites without you having to lift a finger. But before you dive in, you need to know what it costs and which plan actually fits your situation.
Let’s break it all down and compare both monthly and annual plans with all the features that come with each. Spoiler alert: the family plans are seriously underrated.

Full Overview: Monthly Pricing (No discount, cancel anytime)
If you want to pay month to month and test things out first, here is how the regular prices look. All plans come with automated removals from over 420 data broker websites.
| Plan | Monthly Price (EUR) | Approx. Monthly Price (USD) |
|---|---|---|
| Standard | €11.98 | ~$12.80 |
| Unlimited | €23.98 | ~$25.60 |
| Family | €25.98 | ~$27.70 |
| Family Unlimited | €39.98 | ~$42.80 |
These plans let you cancel anytime and are perfect if you want to try Incogni short-term. However, you will save up to 55% by going with an annual plan.
Annual Pricing with 50 Percent Discount
If you are ready to commit and want the best value, the yearly plans cut the monthly cost in half. You also unlock the full benefit of Incogni’s automated removals that keep working in the background all year long.
| Plan | Annual Price (EUR) | Approx. Annual Price (USD) |
|---|---|---|
| Standard | €71.88 (5.99/month) | ~$76.40 |
| Unlimited | €143.88 (11.99/month) | ~$152.70 |
| Family | €155.88 (12.99/month) | ~$165.40 |
| Family Unlimited | €239.88 (19.99/month) | ~$257.50 |
You get the same features as the monthly plans but at a much lower price. All annual subscriptions are backed by a 30 day money back guarantee.
What Incogni Actually Does for You

Incogni is not a typical software you install and forget. It is an ongoing service that actively scrubs your personal data off hundreds of websites where your information might have been published or sold.
Here is what Incogni handles for you automatically:
- Removes your email addresses, phone numbers, and physical addresses
- Contacts and negotiates with over 420 data brokers on your behalf
- Sends new removal requests when your data reappears
- Provides monthly progress reports so you can see what was removed
- Supports multiple regions and works globally
- Includes 24-7 live chat support for all users
And with the Unlimited plans, you also get:
- Coverage for 2,000 more websites that are not included in the base plans
- Custom removal requests where you can point to a specific site or leak and ask Incogni to handle it
- Access to live phone support
The system is fully automated and works in the background, so you do not need to manually do anything once you activate your account.
Plan Breakdown: Which Subscription Is Best for You?
Let’s look at each plan in detail so you can choose what makes the most sense based on your online exposure and how many people you want to protect.
Standard Plan – For Individuals Who Want Easy Privacy Protection
This is the entry level plan that works perfectly for most everyday users. If you have been getting too many spam calls, scam emails, or just do not want your information floating around, this plan takes care of it for you.
You get coverage across 420+ data brokers, automatic updates, and clear progress reports. It is ideal if you just want to make your data disappear and do not want to get into any manual steps.
Unlimited Plan – For People with High Online Exposure
If you are a freelancer, business owner, content creator, or public figure, your information is probably all over the internet. In that case, the Unlimited plan makes a lot more sense.
You get everything in the Standard plan, plus:
- Removal from 2,000 additional websites
- Ability to send custom removal requests
- Priority phone support for more complex situations
It gives you more control and deeper cleanup power.
Why the Family Plans Are Totally Underrated
Most people think of privacy tools as something you only get for yourself. But in reality, your family’s exposure is often tied to yours. Maybe your partner’s email is listed next to your old address.
Maybe your kid signed up for a game that shared their info with a sketchy ad network. Or maybe your parents accidentally posted something that got scraped by data collectors.
This is where Incogni’s Family and Family Unlimited plans come in.
They let you protect up to five people under one account. And no, you do not need to live in the same household or have the same last name. You can add your partner, siblings, kids, or even elderly parents.
Each person gets full privacy coverage their own emails, phone numbers, addresses, and exposure cleaned from hundreds of data brokers.
Family Plan Includes:
- Full Standard protection for 5 people
- Shared account management (easy setup and control)
- Same 420+ broker coverage
- Separate progress reports per user
This plan is perfect if your family just wants a basic but strong layer of privacy defense without diving into details.
Family Unlimited Adds Even More:
- Everything from Unlimited, including 2,000+ extra sites
- Custom removal requests for each member
- Live phone support
- Priority handling
If even one person in your family has a higher public profile (maybe runs a business or creates content), the Family Unlimited plan is worth it. You get the highest level of protection for everyone — without juggling five different accounts.
Who Should Use Incogni?

Still not sure if Incogni makes sense in your case? These are some of the most common situations where it really pays off:
Getting nonstop spam calls or weird emails
That usually means your phone number or email is being traded between data brokers. Incogni tracks it down and gets it removed from the source.
Recently changed jobs or moved to a new address
Old work and home details often stay stuck on people search sites long after the change. Incogni clears those out across hundreds of platforms.
Applying for a new job or financial service
Some background checks rely on data broker information. With Incogni, you have more control over what shows up when someone searches your name.
Kids signing up for games or apps
Children’s info gets picked up shockingly fast. A family plan makes it easy to clean up their exposure before it becomes a bigger problem.
Just want peace of mind and less digital noise
If you are tired of being tracked, profiled, and targeted, this is one of the simplest ways to take your privacy back without spending hours filling out forms.
30 Day Money Back Guarantee
Every plan comes with a no-questions-asked 30 day money back guarantee. You can sign up, try it out, and if you are not happy with the progress or features, just request a refund within the first month.
That gives you a full 30 days to test the dashboard, review your monthly reports, and see which brokers were contacted and removed.
Final Thoughts: Is Incogni Worth It?
If you care about your personal privacy, the answer is yes. Especially if you do not have the time or desire to manually chase down every site that has your info.
Incogni gives you:
- Automated removals from hundreds or thousands of websites
- Constant monitoring so your data stays gone
- A family-friendly setup that makes it easy to protect others
- Real support when you need it
- And serious time savings – they have already saved users over 187 hours on average
It is affordable, it works quietly in the background, and it makes a real difference in how exposed you are online.
Frequently Asked Questions
How long does it take for Incogni to remove my data?
Most removals start within a few days, but full cleanup can take a few weeks depending on the broker. You will get monthly progress reports showing what was done.
Can I use Incogni to protect my partner or kids?
Yes. The Family and Family Unlimited plans let you add up to five people. Each one gets full privacy protection under one account.
What kind of personal data does Incogni remove?
Incogni removes names, emails, phone numbers, addresses and other personal details from data broker sites. The Unlimited plan also supports custom requests for specific leaks or exposures.
Do I have to do anything manually after signing up?
No. Incogni handles everything for you automatically. You just check the progress updates if you want to see what has been removed.
Can I cancel anytime?
Yes. You can cancel monthly plans whenever you want or request a refund within 30 days if you chose the annual plan and change your mind.