When you look at how fast everything moves and how much of our life happens online, it becomes pretty clear that privacy has turned into something rare and valuable. It’s the kind of thing you only notice once you start losing it.
Why it feels like someone is always watching
That uneasy feeling when an ad knows exactly what you searched for, or when a random caller somehow has your details, isn’t your imagination. It’s the result of a massive data broker industry worth more than 250 billion dollars.
These companies collect and sell everything they can find about you, and they don’t care who buys it.
Quick Comparison: Manual Removal vs Doing Nothing vs Incogni
| What You Deal With | Doing Nothing | Incogni |
|---|---|---|
| Number of data brokers with your info | Stays the same and keeps growing | Over 420 brokers targeted and removed |
| Time required | Zero effort but zero protection | Just a few minutes to set up, everything else is automated |
| Risk of identity theft | High, because all your data stays exposed | Dramatically reduced by removing your details from broker databases |
| Spam calls and creepy ads | Continues nonstop | Noticeably reduced as your data disappears |
| Legal protection | None | Uses GDPR and CCPA rights on your behalf |
1. Incogni Eliminates the Impossible Time Sink
Let’s talk about your time. Who has a spare 304 hours? Because according to Incogni’s own research, that’s how much continuous, dedicated labor it would take the average person just to remove their data once from all the relevant brokers.
I don’t know about you, but my weekends are for my family, my hobbies, and recharging—not for navigating obscure legal web forms, meticulously tracking down contact information, and writing personalized opt-out requests to hundreds of companies I’ve never heard of. It’s an impossible, frustrating chore.
Incogni converts that massive, 304-hour commitment into a matter of minutes. You sign up, grant them the legal authorization to act on your behalf, and the system handles the rest.
No more paperwork, no more chasing confirmations. In our testing alone, Incogni saved users over 215 hours of manual work. When you value your time, this is not a luxury; it’s a necessary form of labor arbitrage.
2. Guaranteed Data Suppression (Say Goodbye to Data Resurfacing)
If you’ve ever tried to manually remove your data, you know the most frustrating part: the data always comes back. Data brokers are constantly scraping new sources and re-aggregating information, making one-time removal efforts completely useless in the long run. It feels like trying to empty the ocean with a teaspoon.
Incogni’s strategy is sophisticated and continuous. It doesn’t just request deletion; it actively asks data brokers to add your profile to their suppression lists. This ensures that your name is flagged and excluded from future acquisition cycles.
But they don’t stop there. Incogni automatically initiates recurring removal requests every 60 days for public sites and every 90 days for private databases—to aggressively combat the persistence problem. This diligence transforms Incogni into a true “set-and-forget” solution, offering long-term peace of mind that your data is actively being kept private.
3. Proactive Protection Against Identity Theft and Financial Fraud
When your personal data—your name, phone number, address, and sometimes sensitive financial or health records—is scattered across hundreds of data broker databases, you are handing cybercriminals the perfect ammunition for identity theft. They use this readily available PII to open fraudulent accounts, apply for loans, or commit high-level fraud in your name.
Incogni offers a fundamentally preventative security model. While many identity protection services only alert you afteryour data has been exposed on the Dark Web, Incogni tackles the root cause. By systematically eliminating your details from data broker databases, the service drastically reduces the source material needed for sophisticated social engineering and financial fraud. It lowers your overall exposure before the attackers even get a chance to use it.
4. Unshakeable Trust: The Power of the Deloitte Audit
In a niche market filled with big promises, how do you know who to trust?
This is perhaps the most important reason to choose Incogni: it is the only personal data removal service known to have secured independent, third-party assurance from Deloitte.
Deloitte is one of the “Big Four” global accounting firms, renowned for their rigorous standards. Their audit confirmed several critical claims that should give you absolute confidence:
- Scale: They verified that Incogni has successfully processed over 245 million data removal requests for customers.
- Coverage: They confirmed Incogni actively covers 420+ public and private data brokers.
- Integrity: Crucially, they verified Incogni’s strict adherence to its privacy policy, confirming that the company never sells or monetizes your user data.
When you’re dealing with sensitive personal information, you shouldn’t rely on marketing slogans; you should rely on facts verified by the world’s most trusted auditors. This audit fundamentally differentiates Incogni as a verified, reliable pillar of your digital defense.
5. Reclaiming Your Inbox and Phone (Bye-Bye Spam and Scams)
Beyond the big security risks, the most immediate and satisfying benefit is the daily tranquility Incogni restores. Data brokers fuel the endless torrent of unwanted intrusions that degrade our quality of life: relentless robocalls, targeted spam, unsolicited mail, and sophisticated scam notifications.
Incogni directly targets the marketing brokers responsible for this digital clutter. By removing your core identifying information your email, phone number, and address from their private and public databases, Incogni starves the source of these intrusions.
The result is measurable: fewer calls, a quieter inbox, and less exposure to the types of targeted scam attempts that use your publicly available PII to sound credible. Imagine an inbox that is productive and clean, not a daily minefield of junk—that’s a small, beautiful victory Incogni delivers every day.
6. Comprehensive Coverage: Public Sites and Private Databases
Effective data removal isn’t just about cleaning up the public-facing “People Search” sites that anyone can easily find. The real danger often lies in the hidden ecosystem of private-database brokers.
These obscure entities include risk-mitigation brokers or specialized marketing firms. Their databases are invisible to the public, yet they hold rich, sensitive data used internally for high-stakes decisions, like determining your insurance premiums or assessing your loan eligibility.
Incogni is committed to a thorough cleanse, covering both types of brokers with its verified list of 420+ data brokers.
- Public-Facing Brokers: Eliminates the risk of embarrassment, stalking, or low-level harassment.
- Private-Database Brokers: Dismantles the corporate profiles used to influence major life decisions about you.
By addressing the entire data ecosystem in every single plan, Incogni ensures you receive a comprehensive digital cleansing that truly reduces your risk, not just your visible footprint.
7. Empowered by Global Legal Enforcement
You don’t need to be a lawyer to enforce your privacy rights—Incogni does that for you. The service’s requests are not just polite suggestions; they are formal, legally mandated actions based on the world’s most powerful privacy laws.
Incogni acts as your authorized agent to leverage legislation like the European Union’s General Data Protection Regulation (GDPR) and the US’s California Consumer Privacy Act (CCPA). These laws grant you the “Right to Erasure” and the right to opt out of the sale of your data.
When Incogni sends a removal request, the data broker is often legally required to comply within a defined timeframe, typically 45 days. If they fail to comply, Incogni is ready to manage the escalation and legal dispute process on your behalf.
This means Incogni transforms complex, location-dependent legal jargon into simple, automated action, giving your privacy requests the authority they deserve.
8. Essential Protection for the Global Citizen and Digital Nomad
In today’s connected world, your data doesn’t stop at the border, so your protection shouldn’t either. Data brokerage is a global industry, and your personal information can be syndicated and stored in various countries, regardless of where you actually live.
Incogni is strategically built to counter this global exposure. Its service explicitly covers the world’s most significant regulatory zones where privacy rights are strong and enforceable. This includes:
- The United States (all 50 States) and Canada.
- The entire European Union (all 27 member states).
- The United Kingdom and the broader European Economic Area (EEA), including Switzerland, Norway, Iceland, and Liechtenstein.
If you travel frequently, have lived abroad, or simply want assurance that your data is protected from global regulatory arbitrage, Incogni provides a singular, centralized mechanism capable of legally challenging brokers across every crucial jurisdiction.
9. The Custom Removal Feature: White-Glove Protection
While Incogni’s powerful automation covers the 420+ most common threats, what about those niche threats? Perhaps a specialized local business directory, a unique legal resource site, or an obscure professional listing that has your sensitive details?
For the most demanding or uniquely exposed users, Incogni offers the Custom Removal Requests feature, available through the Unlimited plans. This service is specifically designed to address the “long tail” of data exposure that no automated list can perfectly catch.
This isn’t just an automated form. When you submit a Custom Removal request, it is personally handled by a dedicated Incogni agent.
This human intervention provides the crucial precision needed to navigate tricky, unique websites that require individualized legal review and communication. This blend of automated scale and personalized, expert attention ensures maximum efficacy, transforming the Unlimited plan into a premium offering for complex digital lives.
10. Exceptional Value: An Investment That Pays for Itself
Finally, let’s talk about the cost. When you weigh the risk of identity theft, the financial and emotional toll of endless spam, and the 304+ hours of manual labor required to do this yourself, Incogni is one of the smartest investments you can make in your security.
Standard plans are highly accessible, starting at approximately $5.99 per month when billed annually. This affordable price includes coverage for all 420+ data brokers.
For those protecting their loved ones, the Family & Friends Plan covers up to five users under one subscription for significant bulk savings.
And for those who want comprehensive cybersecurity, Incogni can be included in the Surfshark One+ bundle, offering a top-tier Virtual Private Network (VPN), Antivirus protection, and an Ad Blocker—all at a highly competitive integrated price point.
When you compare the small monthly fee to the potential financial disaster of identity theft or the priceless value of your reclaimed time and peace of mind, the value proposition is truly overwhelming.
Final Thoughts: It’s Time to Take Control
The age of passive acceptance is over. The data broker economy relies on your apathy, hoping you’ll be too busy, too tired, or too confused to fight back.
Incogni gives you the power to dismantle the system, automatically and continuously, without sacrificing a single one of your precious evenings or weekends.
Choosing Incogni is choosing empowerment. It’s choosing peace of mind. It’s choosing to protect your future, your finances, and your family’s safety. Stop being a product, and start being the one in control.
Your digital life is waiting to be reclaimed all it takes is a click.
FAQ: Removing Your Address from the Internet – All Your Questions Answered
Why should I even care about data brokers?
Because these companies sell your personal details to basically anyone who pays. Marketers, shady businesses, scammers. Once your information is out there, you have zero control over how it’s used. Removing it puts you back in charge.
Can’t I just remove my data on my own?
In theory yes, but in reality it’s a nightmare. There are hundreds of brokers, each with their own process and forms. Incogni automates the entire grind so you don’t spend your evenings fighting with opt-out pages.
How soon will I see results with Incogni?
Some removals happen within days, others take a few weeks depending on the broker’s internal checks. The good part is that Incogni tracks every request for you and keeps pushing until the data is gone.
Does Incogni actually reduce my risk of identity theft?
It does. No service can promise absolute protection, but when your personal information isn’t floating around in dozens of databases, scammers have far less material to work with. Incogni removes the source before a breach even happens.
Do I need to worry about giving Incogni my info or ID?
No. They need your authorization to request removals legally in your name. That documentation is used only for communicating with data brokers. Incogni doesn’t sell or monetize your information in any way.
