I don’t know about you, but over the last few years, it’s started to feel like our digital footprint is harder to erase than a tattoo. The more I dug into what data websites, apps, and so-called “data brokers” collect about us, the more unnerved I became. Not because I have anything to hide, but because I refuse to be treated like a product on the data marketplace.
That’s why I decided to try Incogni—a service that automatically scrubs your personal information off the internet. And now I’m sharing everything I’ve learned about their subscription plans, why I chose their Family Unlimited plan, and why I haven’t looked back.
So What Exactly Is Incogni?
Incogni acts as a personal shield against companies that sell or misuse your personal data. Their main targets are data brokers—companies that gather publicly available (and sometimes harder-to-find) data, then package and sell it to third parties. These third parties might include marketers, insurers, financial institutions, even governments or other brokers.
Incogni sends formal, legal requests on your behalf to have your data removed. And they do it regularly—which matters because many brokers won’t delete anything unless you insist more than once.
Incogni Plans You Can Choose From
Incogni offers four subscription plans, each with its own level of protection and perks. Here’s what they all have in common:
- Coverage of over 270 data brokers
- Monthly updates showing what’s been removed
- Fully automated process—you don’t need to lift a finger
- 24/7 customer support (yes, even at 2 AM)
- 30-day money-back guarantee
But from there, they start to differ. Let’s walk through each one.
1) Standard – Basic Peace of Mind
This plan is ideal for someone who wants a set-it-and-forget-it solution. For €87.48 per year (about €7.29/month), your data is routinely removed from over 270 databases and sites. That includes multiple email addresses, phone numbers, and home addresses.
It’s the most affordable plan and a great starting point. Personally, it’s where I began—just to get a feel for how Incogni works.
2) Unlimited – For Zero Compromises
This plan takes things a step further. In addition to everything the Standard plan offers, you can submit custom data removal requests for any website—not just the ones in their database. Show them a page where your personal data appears, and their privacy experts will take care of the rest.
No limits, restrictions and No stress. The annual cost is €155.88 (or €12.99/month).
If you’re active online or want to protect more obscure or unexpected mentions of your data—like on old blogs or discussion boards—this plan is a solid investment.
3) Family – When It’s Not Just About You
This one’s perfect for anyone wanting to shield not just themselves, but their whole household. For €185.88 a year (€15.49/month), you get everything from the Standard plan, plus protection for up to five people. Add your partner, kids, parents—whoever you care about most.
You also get a family dashboard to manage everyone’s privacy in one place. For me, this was a huge relief. I didn’t have to explain anything to my dad—just added him to the account and let Incogni handle it.
4) Family Unlimited – The Full Package
This is the plan I’m on now. Yes, it’s the most expensive at €305.88/year (€25.49/month), but you get the best of everything: protection for up to five people, unlimited custom removal requests, and all the features from the other plans.
Basically, it’s a digital safety net for your entire inner circle. For us, it feels like a form of online insurance—we don’t wait for problems to arise, we stay protected proactively.
Why Incogni Feels Different
Unlike some services that simply notify you where your data is, Incogni actually does the work. They send out legal removal requests, track responses, and follow through until action is taken. This isn’t just an alert system—it’s real, hands-on privacy enforcement.
I also appreciate the transparency. Every month, I receive a progress report showing what’s been removed and what’s still pending. That’s a kind of accountability most companies don’t offer.
Numbers That Speak for Themselves
Since its launch, Incogni has successfully processed over 150 million data removal requests. Just imagine how many websites no longer show your name, address, email, or phone number. That’s a whole lot of digital clutter—and potential risks—gone.
According to their stats, the average user saves around 187 hours of manual work by using Incogni. That’s nearly an entire week of your life back. Personally, I couldn’t imagine spending my evenings digging through endless opt-out forms. Automation is a game-changer.
Who Is Incogni For?
- For anyone who values their privacy and doesn’t want to be tracked online.
- Parents who want to protect their kids from the invisible world of online tracking.
- For people with a public presence—like freelancers, journalists, or legal professionals.
- Those who’ve been affected by a data breach and never want to go through it again.
Especially today, when every second sign-up means sharing your data across multiple platforms, Incogni makes perfect sense—not just as prevention, but as a practical step toward digital hygiene.
So… Is It Worth It?
From where I stand, absolutely yes. Incogni is that quiet assistant in the background, combing through sites, contacting brokers, and wiping anything that could put you at risk. No forms, chasing, no tracking a hundred websites manually.
When I think of all the time and stress I’ve saved—and the peace of mind I get knowing my data isn’t just floating out there—I consider this a basic part of my digital safety.
Still unsure? They offer a 30-day money-back guarantee. So really, there’s nothing to lose.
Final Thoughts – My Takeaway
If the thought of how much the internet knows about you gives you anxiety, you’re not alone. But you don’t have to just accept it. Incogni gives you a realistic and easy way to take back control.
To me, this isn’t just another subscription. It’s an investment in peace of mind.
And these days, that’s priceless.
Frequently Asked Questions About Incogni
What exactly does Incogni do?
Incogni automatically sends data removal requests on your behalf to over 270 data brokers and people search sites. It helps delete personal information like your name, address, phone number, and email from databases where you never consented to appear.
Is Incogni safe to use?
Yes, Incogni is completely safe and GDPR-compliant. It acts as your representative, using legal frameworks to request data deletion. Your login is secured, and no sensitive information is shared with third parties.
Which Incogni plan should I choose?
It depends on your needs. The Standard plan is great for individuals who want basic data protection. Unlimited offers more control with custom requests, while Family and Family Unlimited plans are ideal if you want to protect up to 5 people.
How long does it take for Incogni to remove my data?
Incogni starts processing requests immediately after you sign up. Some removals happen within days, others take weeks, depending on the data broker’s response time. You’ll receive monthly reports showing progress.
